PR And New Media Essay Example for Free

PR And New Media Essay Public relations (PR) are the management of internal and external communication environment of an organization to generate and sustain a positive image and goodwill. It often involves in activities like popularizing successes or exaggerating success, rejecting failures or hiding the weakness of company, announcement of new promotion campaigns, detailing new strategies involving public, media and investors. It should be mentioned that Public relations is also viewed as an art or technique to endorse, encourage, sponsor goodwill in the external environment like media and public. Thus, it is essential to incorporate a proper campaign related to public health program in the context of public health like the one the campaign targeted in this case: An anti-smoking health campaign for the UK department of Health, aimed at encouraging 35-45 year old smokers, primarily in disadvantaged areas, to access NHS smoking cessation services. This group is traditionally considered difficult to reach. Public health relates to all the threats for the general Health of the society, focusing on the resident’s and non-resident’s health analysis. Health can be defined as complete body, mind and social welfare, but not simply the failure to be suffering from a disease or infirmity. It can be stated that diet, religious nourishment and brain balance, determine someone’s health. Health can be environmental, epidemiological, and professional/Occupational. The nation’s resources should be spent in saving lives and improving living conditions. Research and development on public health is necessary to determine the cause of disease and cure or prevention for the diseases. Thus, a public health campaign is essential for UK in the context of Anti smoking awareness. Public relation is an important management function of any organization and in this issue of anti smoking campaign. It dictates the communication environment be it internal or external, of an organization. It is often done to create and maintain an optimistic image and goodwill of the organization. Public relation is also viewed as a process to support, encourage and sponsor goodwill. It effects in not only the external environment like media, investors and public but also the internal environment like employee and investors. As Mr. Robert L. Heath said Public Relations is a set of management, supervisory, and technical functions that foster an organizations ability to strategically listen to, appreciate, and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values. (Wiki, 2007) With changing world perception, public relation starts from collection of data, identifying challenges and problem areas, and finally making strategies for implementing goals. So when it comes to health it Public Relation becomes more so important. It is not only health awareness but also controlling various health factors like cancer, tropical diseases etc. Here methodologies used for Public Relations are press releases, press kits, advertisements in newspaper, satellite feeds, web casts, wire service distribution of information and internet placement. Other indirect tools can be include entertainment product placement (television, events, celebrity), product launches, press conferences, media seminars, producing events, speechwriting and establishing partnerships. The most important aspect here is use of right media for right purpose. Anti-smoking health campaign for the UK department of Health One of the main challenges in facing the world is smoking. Every year hundreds of thousands of people around the world die from diseases caused by smoking, directly or indirectly. One in two lifetime smokers have been seen to die from this habit. Half of these deaths will occur in middle age usually in the age group of 35-45. Tobacco smoke itself is the reason of number of  cancers. The resultant mixture of nicotine and carbon monoxide, in each cigarette smoke can temporarily increase ones heart rate and blood pressure, straining the heart and blood vessels. This causes heart attacks and stroke. It slows your blood flow, cutting off oxygen to your feet and hands to the brain. Some smokers end up having their limbs amputated. Tar coats on lungs like soot in a chimney and causes cancer. A 20-a-day smoker on average breathes in up to a full cup (210 g) of tar in a year. Carbon monoxide can cause depletion of muscles, brain and body tissue of oxygen, making the whole body and especially the heart work harder. Over time, airways swell up and let less air into your lungs. Heart disease and strokes are seen to be more common among smokers than non-smokers. It also causes fat deposits to narrow and block blood vessels, which lead to heart attack. (QSS, 2007) The National Health Service (NHS) a publicly funded healthcare system in Great Britain provides healthcare to everyone normally resident in the UK. It is funded exclusively through income tax, and provides many services are free of charge to the patient. Other than normal healthcare NHS has been required to take on pro-active socially directive policies, for example, in respect of smoking and obesity. Here National Health Service can involve new media in its Public relation activities. The National Health Service of Great Britain has been using stop smoking clinics for quite some time now. It has been called a success after figures showed significant progress in disadvantaged areas. The study found 8.8% of smokers in poorer areas had quit at the four-week mark, compared with 7.8% elsewhere. The comparison is particularly relevant as smoking is a key factor in health inequalities with those from deprived backgrounds more likely to smoke. Smoking cessation clinics, offering counseling and treatment in the form of nicotine replacement therapy, were set up in 1999. (News.BBC, 2007) The age group of 35-45 for smokers is of particular interest to NHS. This age group primarily consists of new mothers and fathers to middle aged people. This age-group has been found particularly difficult to reach because of job related problems. In study it has been found children whose parents smoke during pregnancy or in the early years of childhood are more likely to smokers than those whose parents are not. This age group is also the most stressed among other groups leading or finding excuse in smoking. It has been found that quitting trends of smoking has been lower in populations in disadvantaged areas. NHS can use different methodologies with the help of new media to propagate these services. Disadvantaged areas or not internet and television are more or less available to most people on UK. On of the better techniques that can be use by NHS can be blogs, news feeds, social networking sites, news sites, patient review sites, experience or photo sharing sites, even games or interactive media. These can offer the latest insights to new technologies available for stop smoking. These pod casts can also be use to tell the participating audiences about camps going around and take updates from them about their current status of smoking habits on weekly basis as is normally done. This also ensures that the privacy for the participating audiences and even participate in some activities anonymously. NHS can optimize use of blogs and social networks for maximize positive exposure. It can harness the potential of the full range of new media channels like live-feeds, podcasts, life casts of smokers quitting smoking. Here patients can create their own content, writing their experiences of quitting; posting pictures and videos, and can also offer their experiences to other fellow counterparts. Patients can be allowed questions to a panel of elite professionals and gain valuable insights into how they wish to be cured and continue after the quit smoking exercise has been done. At the same time, evaluated results can also seen and effectively the impact of PR strategy with the help of Public Relation Strategy can found and if needed be altered. However, there is a significant advantage of the new media. New Media works best among a focus group of like-minded people. Visitors should be spreading the word to friends that will be interested in the topic, not to everyone else. Thus, in this context, the target audience (aged 35-45) would be accessed easily once the advertisement is properly carried out. When visitors are not even sure about the significance or meaning of targeting, how can they be made to act as advocates? The reward should be relevant to the target audience. The size of the reward should not be so large that customers resort to cheating. Again, the advertiser should control the response by ensuring that products are carried to specific groups interested in it. CNET regularly gives away technical content free to users. In return, subscribers need to take a link to CNET. This feature allows users to put up technical content in their websites. Participants in the program will naturally be placing the stories to visitors who will be concerned with trade or industry news. The relevance of the giveaway (free content) effortlessly brings in the target audience. The costs of improper planning, analysis and the wrong products can tip the scales instantaneously on a campaign. Though viral marketing is a relatively low cost advertising strategy, the wrong move could disable a company or product. A lot more is anticipated on this subject. However, to incorporate user-generated content into this communication plan it is important to process a well-formulated feedback plan from the visitors on the subject. For the purpose, a questioner on the subject would be presented and the response would collect, as it would prove to be the benchmark of this project and determinant of its success and failure. Nevertheless, a high amount of feedback returns would be almost synonymous for the success of this campaign. However, here is a shortcoming of the new media, it is the small working groups, and often numerous numbers of such sites can make difficultly for NHS. New Media tactics are designed to spread rapidly. One tells two friends who tell two others and so on till the numbers reach a highly critical mass. This is the same principle working in real time direct marketing programs. In the ambience of the web, growth is instant and so is the reaction. A good joke spreads to thousands in one day because it is so convenient to click Forward, and hit Send.   Such is the potential of a New Media program. We have often seen those â€Å"distress† messages operating similarly. When dealing with a web site the respondents might have to enter a site, registering, download a large file, buy things or request free deals. A 100-fold increase in traffic might result in just one day, providing the message is compelling enough and the proposition is motivating. More to the point is whether the advertiser’s server is ready to take this flood.   Is staff ready for this onslaught? If proactive plans are not in place, then the huge response will most likely end up in a backlash. However, other media programs would also be instrumental in the issue. Measures would be taken to fulfill the approach under various parameters. A multiple mode of public relation applications would be used like radio, print media, TV and live campaigns. Programs related to public heath would be aired on radio and TV to make the mass aware of the smoking hazard and the protection needed against these smoking related diseases. Live campaigns and kiosks would be incorporated in public spaces and within vulnerable communities to create awareness. Special units would also be prepared to persuade the health ministry with participants from all walks of life with possible influential backgrounds. It is important to create awareness both in the parameters of public and administrative strata and without the help of both the overall objectives of the public health program would not be fruitful. Conclusion In conclusion it can well be stated that crisis in western capitalism generated the operation of an interventionist welfare state has been resolved by transferring the burden of crisis to some groups among welfare state consumers, as earlier   discussion of the realignment of welfare policy in accordance to public healthcare programs formulation, specifically related to the anti-smoking issue. This shift to a theoretical model whereby the welfare state is seen as in process of ‘modernisation’ or as in ‘transition’ may well have supplanted earlier crisis theory at a time when the real crisis for the welfare state, in the case of public healthcare program formulation at least, may finally arrived. Bibliography: Croteau, D and Hoynes, W; (2003); Media Society: Industries, Images and Audiences (third edition) Pine Forge Press: Thousand Oakes Economist; (2007); Story; economist.com; Retrieved on 04.03.2008 from http://www.economist.com/surveys/displaystory.cfm?story_id=6794156 Flew, Terry; (2002); New Media: An Introduction; Oxford University Press, UK Manovich, Lev; (2001) The Language of New Media; MIT Press, Cambridge and London News.BBC; (2007); Health; news.bbc.co.uk; Retrieved on 04.03.2008 from http://news.bbc.co.uk/1/hi/health/7127193.stm QSS; (2007); Harmful Smoking Effects; quit-smoking-stop.com; Retrieved on 04.03.2008 from http://www.quit-smoking-stop.com/harmful-smoking-effects.html Wiki; (2007); Public Relations; wikipedia; Retrieved on 04.03.2008 from http://en.wikipedia.org/wiki/Public_relations

Knowledge, Confidence, and Deceit in Descartes and Shakespeare :: Philosophy William Shakespeare Religion Essays

Knowledge, Confidence, and Deceit in Descartes and Shakespeare â€Å"Knowledge is power,† the English philosopher Francis Bacon once said1. It seems obvious then, that knowledge is something to be sought after, and of course it is sought after in everyday life, in thoughts, and in fiction. However, there is danger in this. Bacon’s quote no doubt refers to true knowledge, as power rarely comes from being misled. Yet, we are misled, deceived, and betrayed when in the pursuit of knowledge. A challenge then arises: how to continue in the pursuit of knowledge, something obviously necessary in life, while verifying that we are not being led astray. It seems a well thought out process for collecting knowledge is in order. Any pursuit of knowledge must begin with either an observation by the senses, or a piece of information supplied by a third party. This starting point must be verified, and then the process must move forward using a combination of Aristotelian logic, further observations and third-party information. Whenever observations or third-party knowledge is used, it must be verified carefully before proceeding. This process seems satisfactory, yet is much more complicated than it reveals on its skin. To further clarify the issue, some of the terms that have just been thrown around must be more specifically defined for their context. What is Aristotelian logic? This is simply the process of deducing truthful statements from other truthful statements. The main point here is that only a truth can imply a truth. Any findings based on a string of logic beginning with or including a false assumption cannot be trusted. This can lead to tricky situations in which the logic itself can be perfect and yet still yield a false result. What does it mean to verify something? This is where things get difficult. Since it is very hard to know if we actually know anything, we can never verify something completely. This concept is well out of the scope of this paper, but it is important to understand that complete verification is impossible, and endlessly inefficient, so we must be satisfied with a c ertain amount of verification. This wildly subjective statement poses a great problem. What is a good amount of verification? There is no answer to this question, because in fact, it differs for every situation, and even within a single situation, two people may apply different levels of verification.

Media Reaction Paper – West Side Story

Media Reaction Paper: West Side Story West Side Story was one of the first musicals this writer saw on Broadway. It was such a mesmerizing experience to live the culmination of the hard work performed by a group of very talented individuals that stemmed from a single idea. It was not until research was done for this paper that this student realized what a great cultural impact West Side Story was when it was first introduced to audiences. The book for West Side Story was written by Arthur Laurents in 1949. An interesting fact about this legendary story is that it was not always named West Side Story. The original name given this tale, based on Romeo and Juliet, was â€Å"East Side Story. † It was written as a rivalry tale between a gang of Roman Catholic teenagers named The Jets, and a gang of Jewish teenagers named The Emeralds. Because this topic of rivalry between the Jewish and Roman Catholic communities was redundant in the industry at the time, the creative team composed of Arthur Laurents, Jerome Robbins and Leonard Bernstein, decided to put the project on hold. Thus, they ceased work on the idea for a period of almost five years (Miller, 2006). After five years the creative team reunited to work on other projects and decided to revisit East Side Story and give it a completely new twist and decided to set it in Harlem, New York City (Miller, 2006). West Side Story depicts the love between a Caucasian teenage boy from the West Side of New York City and a young Puerto Rican girl from the same neighborhood. The characters were all from a poor neighborhood and hung out on the streets together. There were two gangs that were in constant conflict with each other: The Jets and The Sharks. Tony, the main character, is a member of the Jets, a gang composed of Caucasian teenage boys. He is however, different from the rest of the members and wants to work and someday go on his own way. Maria is the sister of the leader of the Sharks, a gang composed of teenage Puerto Rican boys. Maria and Tony meet and instantly fall in love and have to deal with the turmoil of being from different cultural backgrounds and the difficulty of having their love accepted by each of their groups. The relationship causes conflict in the neighborhood that results in violence and ultimately Tony’s death. West Side Story was considered a breakthrough for the Puerto Rican community. Very little exposure about the Puerto Rican culture and their presence in New York City had been portrayed in any type of media up to the time the play’s debut on Broadway. Although Puerto Rican’s were depicted with stereotypes that were not necessarily true about their culture, the story delivers a message of change. It describes racism as dangerous and as an obstacle to love. To have developed such a controversial story during times when segregation still existed in the United States was very brave. What softened the diversified and strong topic was the fact that it was a musical with very vivid choreography and colors andan upbeat script full of humor. This factor made the story more acceptable to the American people. The media has its ways to persuade the masses. Within the past century, the media has played an important part in the cultural changes in America. Television, radio, theater and written works have broken through the racism barriers to expose the many faces of the American population. Everyone is different and their cultural background makes a special contribution to the community of the world. West Side Story is a good example of a media piece that addressed America’s cultural diversity in a time when most people had no idea how multicultural our country really was. References Miller, G. (Wintr-Summer 2003). Arthur Laurents chronology. American Drama, p. 1(9). Retrieved November 10, 2009, from General OneFile via Gale: http://find. galegroup. com. ezproxy. apollolibrary. com/ips/start. do? prodId=IPS

Prejudice Ignorance Of Man - 1434 Words

Prejudice : Ignorance of Man An African American man, and a white man, can be more genetically different than two white man can ever be. The story To Kill A Mockingbird, by Harper Lee, the story expressed the character Scout in her story throughout Alabama where racial profiling shapes society. Atticus, her father, is the man who stands up for these rights in a jury case again an African American named Tom Robinson. Found guilty, because of his race not being what is socially acceptable as capable of being innocent. Prejudice, and the act of negative judgement, leads to discrimination of those judged and the unrightful treatment of them. This prejudice is shown throughout the story, and characters judged by things such as race, social†¦show more content†¦The story does not have one side, because through the hatred of one, opposing hatred occurs as well, people hate the people that hate them. When going to an African American church, Scout is presented with a woman named Lula. Lula is a character as pr eviously stated, a person who has it against white people as a whole because of how Lula and African Americans themselves are viewed in the society they live in. As Aunt Alexandra allows them to walk upon the church, Lula confronts Aunt Alexandra, in the words of all of what she would call her people, You ain t got no business bringin white children here - they got their church, we got [our own] displaying the difference of views and the racial difference that she feels when whites act as though they can do what they like (Lee 73. However in this section Aunt Alexandra and Scout are stereotyped as people who are against and view African Americans as different from common human, which is a judgment of race. Racial prejudice is proved throughout, and proves to have an impact on character such as Scout who is of innocent standards and knows little of the world. She views cases such as Tom Robinson and Lula, and grows from these instances to a character who recognizes the segregation of race in her society. Those of little money, and those who view them as lesser shows judgmentShow MoreRelatedPrejudice Or Pre Judgement Is An Age Old, World Wide, Unavoidable Problem1075 Words   |  5 PagesBrandon McClean Ms. Chang English 9-1 18 April 2016 Overcoming Prejudice Prejudice or pre-judgement is an age-old, world-wide, unavoidable problem in society. In To Kill a Mockingbird, Harper Lee describes the negative impact prejudice can have on others. Atticus Finch, Tom Robinson and Arthur â€Å"Boo† Radley all face differing forms of discrimination because in their own way, each one is different than the typical citizen of Maycomb County. While trying to help others and do the right thing, allRead MoreThe Eyes Are Full Of Dust By Raymond Carver1113 Words   |  5 Pagesâ€Å"Much of our ignorance is of ourselves. Our eyes are full of dust. 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